The FASTEST Way to Get Out of the Weeds

You know that feeling when you're in the weeds? The to-edit list is growing, but you have shoots coming up that are only going to add to the backlog and you feel like the light at the end of the tunnel is about 10 kms away? Add in to that a desire to have a social life (at best), or real life issues like family health problems, sick pets, grief and loss (at worst).

I have been there, and then some. When you're on the outside looking in thinking "how hard could it be to edit a few hundred photos?", you're not seeing the creative brain at work. And I don't use that as an excuse - I am a creative, but I'm also a business owner, and my clients mean the world to me. But the creative brain is not wired to work as a machine. We need mental space, clarity, maybe a little bit of a fire under our butts... but exhaustion and overwhelm are not where I have ever created my best work.

Art needs breathing room.

I want to tell you about my friend, we'll call her Kate. She has been a wedding photographer for over 10 years, but this year has been one of her hardest ever. She was caring for a sick parent, and sadly that parent passed away in the thick of a busy wedding season. Not only was Kate still responsible for showing up as her happy and bubbly self on wedding days, she also had to find the energy and capacity to cull and edit thousands of images.. on top of being an amazing Mom, wife and friend.

Knowing Kate is going through all of this, you can imagine my relief for her, when I get these texts:

I quite literally squealed with happiness for her. There is nothing quite like feeling that weight lifting off your shoulders. That feeling like you can breathe again.

There are so many options out there to help busy photographers clear their editing queues; virtual assistants, 1:1 editors, outsourced editing companies. I have literally tried them all. The biggest issue is that most photographers don't feel the walls closing in on them until it's too late, and at that point getting started with a new system is daunting. With Imagen, the setup is SO easy and gets you up and running so quickly.

These are all real messages, and I am so happy that my friend is finally seeing the light at the end of the tunnel. If this feels a little too familiar right now, and panic is starting to set in... PLEASE don't wait until it gets worse.

Get started with 1500 free credits today.

Sending you all the love as we head in to August, and fall craziness! We've got this!! ❤️ 📸

P.S. Imagen is now available for VIDEO! So if you're a videographer of hybrid shooter, and want to get started.. now is your chance!